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The best example I can think of in this category is Dave Ramsey's Financial Peace University.

http://www.daveramsey.com/fpu

It's a comprehensive course on putting your finances in order. $100 per person or family taking the course. Scholarships often offered to callers to his show and others who demonstrate motivation but lack of means to pay.

Many Americans are poor not due to having no income, but getting themselves into too much debt through scams like credit cards and student loans.

Of course this is also useful to people with decent incomes, which means the business is not exclusively reliant on the low income market.

Maybe that's one trick for serving the "unexotic underclass", a problem experienced by enough non-poor people to pay the bills, but also offered to poor people at a lower price or free.

Maybe there are some high income single mothers to subsidize a business solving a problem experienced by all single mothers? Etc.



"Many Americans are poor not due to having no income, but getting themselves into too much debt through scams like credit cards and student loans."

See, the poor are already well-served by entrepreneurs! ;) Would make for a tough fight against that given that everyone wants to live ahead of themselves, have the latest things, impress their friends, eat more, take it easier, etc.




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