Yeah. I feel like I recall Matt Damon or some similarly famous actor saying that the reason there's been such a shift is largely due to the loss of physical media. It would give every movie a second "push" with reach and sales.

Related (a little): I recommend everyone go to a film festival at least once in their lives. Doesn't have to be a huge one, something regional works. It's a great opportunity to experience some of what I'm describing.