Reminds me of the recent discussion about how news websites have to get more shit as they lose users, but wait no they don't because nobody heard of a restaurant making worse food because people didn't want to eat there, because that would become a death spiral very quickly.
(Can @dang explain why he decided to rate-limit me now?)
Bear in mind that any cut that reduces their CPM or rate of conversation to paid will have to also include an equivalent reduction in their staff.