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Samsung acquired Harman Audio some years ago. Harman owns several well-known brands like JBL, Infinity, and Revel. They've invested billions in audio R&D, and Samsung has clearly benefited from that. Their soundbars now exceed the sound quality of Sonos systems that cost twice as much (or three times as much during sales).

Denon and Marantz are arguably the best AVR manufacturers. It’ll be interesting to see what Samsung does with them. The home theater market is pretty outdated compared to other areas of audio. Car audio, soundbars, and professional systems mostly use active speakers and tightly integrated setups. Meanwhile, home theater is still stuck with passive speakers and a component-based approach.

While some might see this as a monopoly concern, there's a chance Samsung could use its combined brands to modernize home audio. Imagine a fully wireless, all-in-one home theater system with active speakers and centralized room correction. That could be a real step forward.



Sony already does some wireless surrounds. They sound like crap.

The problem with wireless speakers is you can't really stream at a high enough bitrate to them to make for decent audio. Plus to really work, they need a plug nearby.

People without a proper room really can't enjoy surround sound which is a shame. There's this whole world of high end home theater equipment most people never get a chance to hear.

I try to show everyone my theater room to get more people excited. Several friends have run out and bought setups after hearing it. It's not too hard to run wires and mount speakers. I genuinely think most people just don't know what they are missing.


That’s not true about wireless speakers. Compressed audio that is indistinguishable from any loseless format is very small, and even if you compress beyond that, it is really hard to tell. Speakers and room acoustics dominate.

Most people don’t have theater rooms, and they don’t want their living room to look like one.

Most people who hear a Samsung q990x series soundbar are super excited too. I think you overestimate how much better a dedicated speaker setup is, especially if we are talking 5.1.




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