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If you've made your restaurant dependent on any deliver app, you've already made a fatal mistake in a cutthroat industry.

It doesn't take great effort for a restaurant to do good without being on these apps. But some owners want to pay 15-20% of their gross revenue to a megacorp for the rest of their lives rather than invest a few hundreds or thousands in getting their own customers. We see the same thing in a ton of industries.



The more cutthroat an industry is, the less players in it are able to avoid long-term risks like dependence on a single party, if those risks provide a short-term edge.




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