Tim Cook in response to a shareholder proposing scrapping accessibility to impro... | Hacker News

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		igornadj on May 17, 2024 \| parent \| context \| favorite \| on: Apple announces new accessibility features, includ... Tim Cook in response to a shareholder proposing scrapping accessibility to improve ROI: “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI”.

cainxinth on May 17, 2024 [–]

That's just more "cause marketing." The first ever $3T company definitely considers the bloody ROI in every decision -- whether the CEO is willing to admit it publicly or not.

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