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> the user experience of PWA is match better than installing apps from the store (with higher install rate than native).

People have A/B tested "click this app store link to install" and "click this to install this webpage as a web-app" and found the latter gets more installs?



That’s not really surprising. More clicks = more friction = more people not making it to the end.


Is installing a PWA one tap instead of two (it's two, for iOS native apps), on Android?


To an appstore link, its at least three on ios

Once to get to app store

Once to click install

A double tap to verify after face/touch/passcode on ios

(I use iOS.)


Ah, forgot about the double-tap to verify.

I'd hope PWAs on Android take at least two actions to install (though perhaps not three). One-tap is how you end up with every user having tons of apps installed they never intended to.




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