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At many universities athletics is a major revenue driver. There is a very real financial incentive to have high performing athletic programs.


I think for most universities it's not a significant profit driver, but I bet it's great marketing for prospective students.


Is this revenue driven by athletics separate from tuition fees? Because if it isn't, that only confirms the hypothesis.


Yes, it comes from broadcast revenues, merchandise, ticket and concession sales, and donations brought in through the athletic department.


Is that true? When I researched this last time it turned out most athletic programs loose money.


It's true for football or basketball programs in the NCAA.




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