Yeah I think Facebook and Instagram ads work great because people are there trying to fill empty time. They don't mind where it leads them. Whereas on YouTube they often want to watch that particular video and they will view advertising as a greater annoyance.
In my experience (helping a family member with a small niche e-commerce store) FB advertising works. To the point that if the ads stop, the revenue stops almost entirely. We tried it last month when stock ran low and sales dried up until the supplier came through and the ads started again.
In my experience (helping a family member with a small niche e-commerce store) FB advertising works. To the point that if the ads stop, the revenue stops almost entirely. We tried it last month when stock ran low and sales dried up until the supplier came through and the ads started again.