Most of the people I grew up with today know that it’s Miller time, that sometimes you feel like a nut, sometimes you don’t, or that coke is the real thing. They learned that from TV.
Online ads? They don’t trigger anything for me. They either need to deliver information contextually, deliver preferred placement for something I’m already looking for, or be deceptive.
> I grew up with today know that it’s Miller time, that sometimes you feel like a nut, sometimes you don’t, or that coke is the real thing.
True. I acknowledge here that anecdote is not a synonym for data, but I will offer that despite those phrases having been seared into my brain for most of my life, I don't actually drink Miller, eat Almond Joy or Mounds, or drink Coke.
If you were the kind of person who drank light beer, candy, and soda, I bet that jingle would spark something.
Ad quality these days has gone down for sure. Everything is formulaic and established and safe, yet nearly every major ad over the course of advertisement history was major because it was the opposite of these. I guess quantity has gone up to compensate.
Most of the people I grew up with today know that it’s Miller time, that sometimes you feel like a nut, sometimes you don’t, or that coke is the real thing. They learned that from TV.
Online ads? They don’t trigger anything for me. They either need to deliver information contextually, deliver preferred placement for something I’m already looking for, or be deceptive.