Also recall that mobile carriers and OEMs were opposed to Android
I agree with the other claims (about Microsoft killing Windows Phone through their own actions and choices), however this one is a bit weird. Apple gave essentially no ground to carriers, which was a huge change. Which is why carriers all embraced Android, at a time when it was horribly uncompetitive, because it returned control to them, letting them preload any nonsense they wanted, making it undeletable, etc.
Apple updates come through Apple alone. If you have a Samsung phone on a carrier, they still matriculate through your carrier.
Add that of the 30% cut that the Play Store takes for apps and games, historically one half of that went to the carriers (it was always very nebulous, but again was one of the reasons carriers pushed Android when it was not good).
It was tough sledding at first, with just T-Mobile and HTC, both second-tier players, being first to adopt Android. Android's SDK had been released well before this first deal. Android could have turned out to be an interesting but minor embedded OS with a less well run ecosystem of system integrators than Windows CE.
Android was in fact an alternative to iPhone. Google was more amenable to carrier and OEM mods to Android and third-party app stores. But carriers still were hoping the traditional OEM and app store walled gardens would hold, and Apple could be confined to high-end customers.
App store revenue, at that time, was still small for both the carriers' walled garden and for Apple. It was more a matter of control.
I agree with the other claims (about Microsoft killing Windows Phone through their own actions and choices), however this one is a bit weird. Apple gave essentially no ground to carriers, which was a huge change. Which is why carriers all embraced Android, at a time when it was horribly uncompetitive, because it returned control to them, letting them preload any nonsense they wanted, making it undeletable, etc.
Apple updates come through Apple alone. If you have a Samsung phone on a carrier, they still matriculate through your carrier.
Add that of the 30% cut that the Play Store takes for apps and games, historically one half of that went to the carriers (it was always very nebulous, but again was one of the reasons carriers pushed Android when it was not good).