VC/exponential growth increase risk of exploding the whole company.
In alternative reality:
1. They could hire way less aggressive and stay lean. Product development will be much slower, but they can operate cash flow positive.
2. With Kickstarter/pre-orders they could avoid taking any serious VC funding.
3. They probably need to move less expensive region than SF Bay Area. SF is great for go big or go home, but not an ideal place for long-term sustainable business.
4. Probably the price of watches would be higher and they will be niche, but still there are tons of watch manufactures that survived decades.
I agree, and it's such a shame to see this company/product's demise due to overreach.
Per their site, Pebble's current product line has three different case designs, each available in at least three different finishes, and one with an additional heart rate monitor. That seems like an awful lot of SKUs for a small hardware startup to develop, manufacture, stock, fulfill and support. Their latest kickstarter added even more models.
From my armchair, it looks like they tried to expand and segment their market too quickly, for the sake of both growth and the optics of their product line in comparison to Apple.
I'm in the early stages of creating the world's tiniest "hardware startup" (the product consists of a single piece of metal), and it's a constant discipline to not get caught up in offering variations on the base design. Every product design choice ripples through the supply chain, increasing complexity and overhead at your peril.
Good luck to all the folks at Pebble in their new endeavors.
In alternative reality:
1. They could hire way less aggressive and stay lean. Product development will be much slower, but they can operate cash flow positive.
2. With Kickstarter/pre-orders they could avoid taking any serious VC funding.
3. They probably need to move less expensive region than SF Bay Area. SF is great for go big or go home, but not an ideal place for long-term sustainable business.
4. Probably the price of watches would be higher and they will be niche, but still there are tons of watch manufactures that survived decades.